Cedar Equity Leadership
Built by operators.
Guided by stewardship.
Cedar Equity is led by Tasha Bishop, Founder and Managing Partner, supported by a group of experienced advisors. Tasha brings more than 25 years of experience building and transforming global businesses, pairing hands-on operating leadership with advisors’ perspectives across investing, finance, and business growth. Together, they support founders and leadership teams in building enduring businesses capable of realizing their potential.
Founder and Managing Partner
Tasha Bishop
Tasha is an operating executive and organizational architect with more than 25 years of experience building and transforming global businesses. She has led customer, revenue, go-to-market, and operating organizations across startups, high-growth companies, and public enterprises, with responsibility for portfolios ranging from $50 million to more than $1 billion in annual recurring revenue.
Her work centers on turning ambitious strategies into organizations capable of executing them. Across EMEA, APAC, and the Americas, she has rebuilt leadership teams, operating systems, customer ecosystems, and service models serving more than one million users and over 100,000 businesses. Her transformations have strengthened retention, improved operating performance, reduced cost, and created scalable foundations for growth.
Tasha brings an operator’s instinct for people, systems, and execution, paired with a conviction that strong companies should create value well beyond their balance sheets. She also serves as an advisor and board member supporting founders and mission-driven organizations.
Founder and Strategic Advisor
Jill Dempsey
Jill is an investor and operator with more than 20 years of executive experience across private equity, finance, M&A, restructuring, and global operations. She has served as CEO, CFO, and COO in growth-stage ventures and mature enterprises across North America, Europe, Mexico, and the Middle East.
As a partner at Dolphin Capital, a boutique private equity fund with more than $100 million in assets under management, Jill led investment sourcing, diligence, portfolio management, and hands-on operating work. Her experience includes managing more than $500 million in assets through distressed recoveries, strategic transformations, and exits across consumer, real estate, finance, education, and hospitality.
Jill also served as Executive Director of US Friends of AMAR and as an Adjunct Professor of Nonprofit Management at the University of Maryland Global Campus. She brings financial rigor, pattern recognition, and a practical understanding of what it takes to create durable value.
Real Estate and Client Strategy Advisor
Alex Vizzoni
Alex combines real estate expertise with more than a decade of experience in technology, customer success, and strategic marketing. She brings a client-centered approach to evaluating opportunities, building relationships, and connecting business strategy with the needs of the people it serves.
As a Global Real Estate Advisor with Engel & Völkers, Alex brings connections to a broader network of property opportunities, market knowledge, and professional resources that can support Cedar’s work. Her background includes strategic negotiation, market positioning, and guiding clients through complex decisions, alongside an appreciation for architecture, design, and community.
As Real Estate and Client Strategy Advisor to Cedar Equity, Alex supports property evaluation and customer strategy. She helps Cedar consider how its properties and businesses can attract the right customers, deliver meaningful value, and build lasting relationships, supporting the creation of enduring businesses and distinctive places.
Client Experience and Hospitality Advisor
Tricia Lee
Tricia has spent years in the hospitality space helping guests make the most of their stays. Her work has centered on creating memorable visits, connecting visitors with community activities, and building relationships with local vendors, guides, and operators.
She also worked as a vendor to multiple Las Vegas hotels, navigating the demands and complexity of one of the world’s largest hospitality markets. That work gave her a practical understanding of the relationships and coordination behind exceptional guest service.
Tricia combines this client-centered perspective with a passion for real estate and design, recognizing how thoughtful spaces and attentive service can make a stay memorable. As Client Experience and Hospitality Advisor to Cedar Equity, she brings that perspective to Cedar’s ambition to build enduring businesses that create exceptional experiences and strengthen the communities around them.
Why We Built Cedar
Great businesses create more opportunity.
Cedar began with a shared belief: great ideas create opportunity, but strong organizations determine whether that opportunity is realized. We wanted to bring capital and operating experience together to help businesses turn their potential into lasting value.
We work with founders building something new and owners considering what comes next for a business they have spent years creating. Our aim is to strengthen the people, leadership, and systems behind each business, supporting growth while preserving what makes it worth carrying forward.
We hope to build a collection of enduring businesses whose success creates opportunity beyond their own walls: meaningful work, stronger local economies, and value that can support the next generation. That is the ambition behind Cedar: build businesses that perform well and leave the people and places connected to them stronger.
Build what lasts.
Whether you are building a company, investing alongside Cedar, or exploring a strategic partnership, start the conversation here.
